《計(jì)劃書英文14篇》屬于計(jì)劃書中比較優(yōu)秀的內(nèi)容，歡迎參考。
計(jì)劃書英文第1篇
Catering business plan
一、創(chuàng)業(yè)經(jīng)營(yíng)宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐廳的經(jīng)營(yíng)宗旨為：“著意求新，以客為尊”，經(jīng)營(yíng)理念為“極意營(yíng)造幽雅、舒適、休閑之氣氛，融匯西方餐館美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市場(chǎng)定位Second, market positioning
1. 選址方面：明月西餐廳位于學(xué)院的美食街內(nèi)，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環(huán)境和更優(yōu)質(zhì)的服務(wù)。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格調(diào)方面：明月西餐廳為溫馨浪漫的風(fēng)格，為顧客提供優(yōu)質(zhì)的服務(wù)，給顧客貴族式的享受，力求營(yíng)造一種幽雅、舒適、休閑的消費(fèi)環(huán)境，引導(dǎo)消費(fèi)者轉(zhuǎn)變消費(fèi)觀念，向崇尚自然、追求健康方面轉(zhuǎn)變。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3. 校園市場(chǎng)環(huán)境方面：校園經(jīng)濟(jì)的市場(chǎng)有很廣的發(fā)展領(lǐng)域，消費(fèi)者也是很單純的消費(fèi)，相對(duì)外部市場(chǎng)競(jìng)爭(zhēng)要小，個(gè)體經(jīng)營(yíng)單純，以小投資為主，服務(wù)于在校大學(xué)生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服務(wù)于學(xué)生，應(yīng)該提供最優(yōu)質(zhì)的服務(wù)，首先，要吸引學(xué)生的注意目光，讓他們能在最短的時(shí)間來光顧本店，所運(yùn)用的營(yíng)銷方法是多種途徑的；其次，是怎樣達(dá)到以下營(yíng)銷效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潛在客戶Potential customers
現(xiàn)實(shí)客戶Real customers
滿意客戶Satisfied customers
美譽(yù)度Reputation
所運(yùn)用的營(yíng)銷方法也是多種多樣的。By the use of marketing methods are varied.
4.SWTO 分析 4.SWTO analysis
學(xué)院現(xiàn)有一萬三千幾個(gè)師生，調(diào)查資料表明他們多消費(fèi)用于飲食方面占了 54.7% ，正因如此，飲食也是在學(xué)校創(chuàng)業(yè)首選之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消費(fèi)對(duì)象比例圖如下：Object of consumption ratio is as follows:
同時(shí)在校院里經(jīng)營(yíng)西餐廳的 SWTO 分析圖如下：While in the school yard run restaurant in SWTO analysis is as follows:
S ：美食街附近是男生宿舍最聚中的地方，偶爾去美食街的人占了全師生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
W ：大多數(shù)學(xué)生都習(xí)慣了到快餐和學(xué)校所設(shè)的飯?zhí)镁筒?，?duì)于西餐廳來說不那么的習(xí)慣，但資料表明對(duì)西餐廳有興趣嘗試的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant
habit, but the data show that the western restaurant are interested in trying to account for
O ：現(xiàn)時(shí)有 40.2% 師生覺得現(xiàn)在學(xué)校最缺的服務(wù)是就餐環(huán)境，而適合明月西餐廳設(shè)計(jì)是幽雅、舒適、休閑的消費(fèi)環(huán)境，這可表明了，明月西餐廳開業(yè)后會(huì)有更受歡迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.
T ：美食街有眾多快餐店和學(xué)校內(nèi)有五間飯?zhí)肨: Food Street, there are many fast food restaurants and school canteens within five
三．III.管理理念Management philosophy
1. 尊重餐飲業(yè)人員的獨(dú)立人格1.Respect catering staff independent
personality
2 互相監(jiān)督：管理層監(jiān)督員工的工作，同時(shí)員工也可以向上級(jí)提出自己的意見或見解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 營(yíng)造集體氛圍：既要上下屬感受到西餐廳紀(jì)律的嚴(yán)明，也要關(guān)懷員工，讓員工感受到來自集體的溫暖，有利于加強(qiáng)凝聚力，提高工作積極性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation
4. 公平對(duì)待，一視同仁，各盡所能，發(fā)揮才干 4 treated fairly, equally, whatever, ability to play
四．Four.產(chǎn)品介紹Products
以西式扒類為主，結(jié)合快餐、中西燉湯、中西式局飯、皇牌主食套餐，小食天地、美顏甜品、水吧飲料等來滿足消費(fèi)者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:
1. 推出皇牌主食套餐，經(jīng)濟(jì)實(shí)惠，例如：泰汁雞扒印尼炒飯?zhí)撞?、青咖喱豬頸肉扒伴意粉套餐、鰻魚泰汁雞扒局飯?zhí)撞偷?，各套餐還配有（粟米忌廉湯、油菜、熱奶茶或凍檸樂），最適合校園情侶品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.
計(jì)劃書英文第2篇
A Business Plan of Promoting MOOCs among Chinese High School
Students----
Advancing the links between Chinese college and high school education
___________________________________________________________________________________
1. Introduction
China still uses the most traditional educational systems[2]. The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses), it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]. MOOC MOOC's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. However,
developing countries such as India and Most people believe that the quality of
educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.
education can be accessed cheaper and
easier.
-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.
many Chinese institude will also use its
ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly
and feasibility in this paper.
Potential
reduced. Therefore, schools' expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less
The cost for premium or high-level
education in China is lavish, and is not -
accessible for people in the lower class.
Preliminary cooperation among Chinese autonomy,
firstly ensure the authority diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.
It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.
The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.
There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.
likely create the world's leading MOOC
running system High School-University 1.4
link mode?
1.3
MOOC's competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.
Connectivism values schools and colleges will take MOOC into
practice,
and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the
and establishment of MOOC platforms. This is requirements include making
developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.
developments of MOOC.[6,7]
1.4.2 Profitability forecast
Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.
Partnerships with institutions, digital co-overview
operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people
In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs
the bonuses of ipo(initial public offerings). Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial
chain: technology, funding, application
and teaching resources in the front end;
companies that admit the learning
experience of MOOC learners and provide
The fact is, China has yet to fulfill the
requirements of this completed industrial
chain. Meanwhile, internet business has
advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.
Facilities needed:
courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.
Colleges and high schools for trial
operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-2020)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.
3. Products and Services
3.1 Background of research and development
education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of
3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize
3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in educational reforms proposed is the
convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].
Promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.
Most Chinese teachers stick to traditional teaching methods with a low level of
application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.
communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.
3.1.5-Recent practices of MOOCs credit systems In Europe,
Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the
articulation mechanism, which is the basic obstructs the development of critical
the relationship between the university and 3.1.4-Inadequate and inefficient establishment of diverse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.
On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.
With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.
To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.
3.2 Product patterns and development plans
Development plan one Abstract:
Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:
Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;
MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more individualized and interacted learning experience of high
schools;
b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:
Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:
1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year ( one time in the first year recommended)
as between colleges and high schools through:
1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step
2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally
3. Enlarges the number of target audiences by:
1) Increasing budgets in advertisement by colleges and high schools
2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)
4. Establishing high school MOOCs learning community by:
2) Improving the technical level of identity In the light of the successful running of the
biggest MOOC learning community authentication
3) Improving the technical level of online remote proctor
2. Promotes the mutual recognition of
presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community
MOOC credits between colleges as well apart from building the “big platforms”
(MOOC platforms). It serves the goal of maximizing the benefits socialization learning.
Development mode:
Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.
Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools
2) Creating incentives to encourage
academic conversations between students and providing highly individualized learning experience 3) Strengthening teachers’ academic guidance for students
4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline
Development plan three Abstract:
While required courses are still dominant teaching experience
in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses). This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.
a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools
b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms
c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and individualized
regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product
This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’
participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions
1) Fulfils high school students’ huge demand for more diverse classes
2) Complements the current educational resources
3) Promotes the development of communicational skills and critical thinking ability of students through feedback.
4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function
c. Fosters understanding of required courses
d. Facilitates high school students’ recognition and planning of college majors
e. Encourages academic communication between high school students’ and between high school students’ and college students
f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education
h. Promotes the “l(fā)ocalization” of MOOCs
4. Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]..
ii. The period of rapid growth:
Promotes among other colleges and high schools; estimated: three years.
iii. The period of growing maturity of the mechanism:
Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.
4.2 Time period
Period one (the embryonic period)
Market objectives:
Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.
Estimated: five years
comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:
The first year:
a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of
a. Under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.
independent MOOCs platform in
conjunction with the government's work; The fourth year: c. Advertises to win audience;
d. Cooperates with high schools who sees its potential;
The second year:
personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;
b. Starts the trial operation of studying
MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be
used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with
The third year:
a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.
a. Provides corresponding hardware and The fifth year:
most provinces around China; promotes the integration of MOOC platforms in different areas of the country.
corresponding school-specific expected to enter a period of rapid
expansion where the number of high schools participating in MOOCs increases significantly, as the links between high
policies;
schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.
development nationwide.
Period three(The period of growing
The sixth year:
With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,
Market objectives:
different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.
ii.
The seventh year:
a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;
b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:
With guidance of the government and
Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,
Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;
Focuses on the perfection and updating of MOOCs in the later development phases;
iii. Enlarges its influence and obtains more diversified educational resources by promoting Chinese MOOC mode to other areas in the world;
4.3 Assessment of the marketing ability
comprehensive analysis of the market trend,
Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.
With consideration of the current division structure of Chinese IT (Information
1. The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.
2. Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:
Domestic top universitis take the leading
Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each
Domestic outstanding universities take the
according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.
5 Marketing Strategy 5. 1 Marketing Plan
opertion of having MOOC courses and running MOOC college-high school credit system;
Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;
3. Promoting the integration of platforms and diversivication of educational resources:
Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;
Discloses most college courses to the public in order to promote the
diversivication of educational resources; also perfects the division of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;
5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological
support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any
The development plan of MOOC development companies are divided in three parts below:
1. In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.
3. Develops the derivatives of MOOC, such as MOOC based library, MOOC
based interactive learning multimedia
systems and individual creation of courses. 6.2 Management plan overview
6.1 Consititution of the management team:
School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):
CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.
COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial
CTO (Chief technology officer), CTO similar Engineer
Collection and distribution of CIO (Chief information officer), chief information officer in charge of corporate information
A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms.
B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.
E. Internal party follows the normal mode of operation and management.
7. Research of the developing process 7.1. Source of funding and technology in the early stage of startup
Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.
The COP formula is:
Fixed costs (FC) + variable costs (VC) divided by number of units = production cost per item
In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.
a. Source of funding:
1) Government: Provides certain percentage of infrastructure building subsidies
2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater
phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently
7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology
1) Infrastructure building, which primarily focuses on holding online courses;
Estimated Cost of Production Budget:
2) Hardware storage manager needed for building online database of students’ learning experience;
Estimated Cost of Production Budget:
3) Long-term research budgets for academic mentoring system;
Estimated Cost of Production Budget:
4) Research and development expenditures for derivative programs of MOOCs
Estimated Cost of Production Budget:
support financially and strategically in later b. Marketing
1) Development expenditure for cooperation with foreign MOOC platforms and participating colleges; Estimated Cost of Production Budget:
2) Trial operation of promoting MOOC to local high schools (adjacent to the headquarters of the company); Estimated Cost of Production Budget:
3) Enlarging influence by advertising through mass media;
Estimated Cost of Production Budget:
4) Keeping necessary level of cash liquidity by managing flows of capitals,
Estimated Cost of Production Budget:
8. Financial analysis
Note the expected income refers to the net income or net profits.
8.1. Budgets of programs in the early stage (see 7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 Estimated income a. Fees of courses;
Expected income: b. Issuing of verification; Expected income:
a. Charges of derivatives of MOOCs; Expected income:
b. Franchise fees for technological sharing; Expected income:
8.3 Distribution and utilization of expected income
a. Construction of MOOC platform and production of courses, Estimated:
b. Development and perfection of other functions of the platform, Estimated:
c. Marketing programs, Estimated:
8.4 Improvement plan of the financial management system
a. Forming an operational college-company financial model with reference to specific commercial agreement; b. Utilizing and perfecting the existing
online payment system; c. Opening discussions with the government on specific financial certification process;
9.Opportunity and Risk
9.1 Feasibility evaluation (advantages and disadvantages)
Assessing advantages:
1. Goes with the tide of global development of MOOC (Massive Open Online Courses)
2. Conforms to the current structural reform of Chinese education, noteworthily the reforms of Chinese College Entrance Exam
3. Supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. Strengthens the links between
Chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses
5. Reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills
6. Market potentials as analyzed in the earlier parts. (See for reference)
Assessing disadvantages:
1. Regional educational development discrepancies and different levels of promotion of MOOCs among senior high school students may exacerbate current educational inequality between regions. And
relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to MOOC platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. To tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources
計(jì)劃書英文第3篇
1、全校招募8名英語水平好的家長(zhǎng)，下周三，到學(xué)校參加英語學(xué)科節(jié)的活動(dòng)。歡迎積極報(bào)名，支持一下學(xué)校工作。
2、麻煩大家，周末還要做一個(gè)孩子的英文胸牌，周一佩戴到校。將會(huì)獎(jiǎng)勵(lì)孩子3枚銀牌。
注：
1、上交方式與時(shí)間：5月22日之前，發(fā)到我的工作郵箱。
2、凡參與獲得班級(jí)銀牌5枚，獲優(yōu)秀獎(jiǎng)銀牌5枚，最佳獎(jiǎng)金牌1枚。
一、指導(dǎo)思想
為了激發(fā)學(xué)生學(xué)習(xí)英語的熱情，促進(jìn)學(xué)生更好的掌握英語知識(shí)，進(jìn)一步提高學(xué)生在生活中運(yùn)用英語的能力，我校將在五月份(第十五周)開展首屆校園英語節(jié)活動(dòng)。通過與中青外語學(xué)校聯(lián)合開展豐富多彩的英語專項(xiàng)活動(dòng)，提高學(xué)生對(duì)英語的綜合運(yùn)用能力，樹立自覺學(xué)習(xí)英語的意識(shí)，營(yíng)造濃厚的英語學(xué)習(xí)氛圍，為學(xué)生有效的英語學(xué)習(xí)搭建平臺(tái)。
二、活動(dòng)口號(hào)
Happy English Happy Life
三：活動(dòng)時(shí)間： 5月15日——5月22日
其中我們參與的一項(xiàng)活動(dòng)是：
“親子Happy英語”DV分享活動(dòng)
要求：
(1)學(xué)生和家長(zhǎng)有條件的自愿參加;
(2)形式不限：可以表演英文歌謠、英語小故事、英語對(duì)話，也可以表演短劇。
(3)圖像與聲音清晰、穩(wěn)定。
(4)時(shí)間：1——3分鐘
評(píng)選：學(xué)校將評(píng)選最佳獎(jiǎng)和優(yōu)秀獎(jiǎng)，并選擇部分獲獎(jiǎng)作品在校園電視臺(tái)播放。
計(jì)劃書英文第4篇
現(xiàn)在國(guó)外的.熱錢紛紛涌入國(guó)內(nèi)，這也是國(guó)內(nèi)企業(yè)爭(zhēng)取國(guó)外投資機(jī)構(gòu)投資的最好時(shí)機(jī)。爭(zhēng)取國(guó)外機(jī)構(gòu)進(jìn)行投資，撰寫一份英文的商業(yè)計(jì)劃書自然十分必要。以下是英文商業(yè)計(jì)劃書模板，歡迎閱讀。
business plan
成都.萬匯投資管理有限公司 (86)027 87292815
table of contents
executive summary..........................
management..................................
history...........................
description.............
objectives..................................
competitors................................
competitive advantages...................
innovation..................................
pricing..................................
specific markets..................................
growth strategy....................................
market size and share..........................
targeting new markets.......................
location..................................
manufacturing plan................................
research & development......................
historical financial data........................
proforma financial data.........................
proforma balance sheet.........................
cost control..................................
effects of loan or investment...............
attachments..................................
executive summary
was formed as a in in , by in response to the following market conditions:
opportunities exist in .
the need for use of efficient distribution and financial methods in these overlooked markets.
have several customers who are willing to place large within the next three months.
several other prospective have expressed serious interest in doing business within six months.
previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study.
the basic components of this plan are:
1. competitive pricing
2. expand the markets
3. increased advertising
4. lower our unit costs,
5. thereby achieving higher profits.
1. sign contracts
2. increased advertising
3. increase office staff
objectives
long term
believes very strongly in technical, financial, business and moral excellence. to secure a stable future for all those connected with we have set the following long term goals:
present market is estimated at $xxx. our goal for market share is xx%.
we want to be considered by our peers to be the market leader in sales as evidenced by:
trade industry awards
high end of scale in financial ratios
major market share
technical excellence (awards, honors, etc.)
community involvement (rotary, united way, etc.)
short term
market share goals -
1. first year xx%
2. second year xx%
3. third year xx%
4. fourth year xx%
costs through acquisition of new plant and equipment. increase productivity by investing in employee training and education.
1. budget for complete computer training for appropriate applications.
2. set up, maintain] employee benefit program for continuing college education.
3. budget for necessary seminars and/or continuing job-specific education.
4. maintain state-of-the-art accounting system for careful tracking.
5. monthly reports on financial status vis-a-vis the industry.
6. aggressive recruitment of the best technical staff in the industry.
7. support company involvement in various local and national charity events.
計(jì)劃書英文第5篇
活動(dòng)目的:
在浙財(cái)?shù)纳钜呀?jīng)快過去兩年了。此次團(tuán)體出游，選在風(fēng)和日麗的五月，給同學(xué)們親近自然，享受生活樂趣，鍛煉身體的機(jī)會(huì)，也為加強(qiáng)同學(xué)們的交流和了解，提高班級(jí)內(nèi)部的凝聚力。
選定目的地南京，是想通過此次活動(dòng)了解南京的城市風(fēng)貌和人文氣息，了解這座古城的魅力
活動(dòng)主題:班級(jí)春游
活動(dòng)時(shí)間:xxxx年5月1日早上 至xxxx年5月2日下午
活動(dòng)地點(diǎn):南京
活動(dòng)費(fèi)用:200元/人(費(fèi)用主要用于門票、租車、聚餐)
活動(dòng)人數(shù):10英語(3)班全體人員共24人
活動(dòng)前準(zhǔn)備:1、先分好組，每組8—10個(gè)人(每?jī)蓚€(gè)宿舍一組)并選出組長(zhǎng)。
2、全班同學(xué)，了解時(shí)間安排，旅行路線，活動(dòng)流程。
3、選出幾個(gè)熟悉路線的人，負(fù)責(zé)領(lǐng)路
4、確定所需金額及物品
5.強(qiáng)調(diào)安全問題:臨行前，召開班會(huì)，交代春游的具體活動(dòng)
時(shí)間及注意事項(xiàng)。
具體方案:
5月1日
1、早上7:30，與浙江財(cái)經(jīng)學(xué)院西門前集合，7:45乘坐旅游大巴出發(fā)，前往南京，為活躍氣氛，班委可組織大家唱歌、講笑話等，使旅途充實(shí)。
2、上午約10:00到達(dá)南京，然后游覽雨花臺(tái)風(fēng)景區(qū)，參觀雨花臺(tái)革命烈士紀(jì)念碑、紀(jì)念館，瞻仰革命烈士，了解今天幸福生活來之不易。景區(qū)很大，組長(zhǎng)要組織好同學(xué)們，防止掉隊(duì)。此階段大概需要1個(gè)多小時(shí)。
3、中午時(shí)分，到達(dá)夫子廟。直至下午4:30，為自由活動(dòng)時(shí)間。同學(xué)們可在夫子廟內(nèi)及周邊參觀、游覽、品味南京的小吃，了解城市風(fēng)貌。由于這段時(shí)間是自由活動(dòng)，各位組長(zhǎng)要加以注意，和組員隨時(shí)聯(lián)絡(luò)，盡量以小組為單位活動(dòng)。
4.晚上集體在秦淮河邊，欣賞夜里的秦淮河。晚上十點(diǎn)統(tǒng)一聽班長(zhǎng)指揮到指定地點(diǎn)集合去預(yù)定的住所。
5月2日
1. 考慮到前一天旅途較勞累，讓大家好好休息，早上9點(diǎn)賓館門前集合。
早餐后于9點(diǎn)半左右前往中山陵。
2. 10點(diǎn)半抵達(dá)中山陵進(jìn)行參觀，讓大家感悟?qū)O中山大總統(tǒng)的風(fēng)范，感悟歷史。
3. 下午就近參觀明孝陵，體會(huì)明朝的朝代遺痕，增長(zhǎng)同學(xué)們的見識(shí)。
4. 下午3點(diǎn)半左右集合上車，最后點(diǎn)名到齊后，全體乘車返回學(xué)校，結(jié)
束愉快而有意義的旅程。
備注:
一、團(tuán)費(fèi)200元/人已含:
1、景點(diǎn)門票，賓館住宿費(fèi)
2、聚餐及集體零用費(fèi)
3、用車:旅游空調(diào)車
二、費(fèi)用不含: 行程以外活動(dòng)費(fèi)用，個(gè)人消費(fèi)
三、注意事項(xiàng):
1、要是有暈車的同學(xué)請(qǐng)坐前面，并且自己在上車前吃暈車藥，帶好膠袋備用。
2.注意錢包、照相機(jī)、手機(jī)等等物的保管;準(zhǔn)備好現(xiàn)金。
3.注意個(gè)人安全，走散或者有突發(fā)事件要馬上聯(lián)絡(luò)組長(zhǎng)。
計(jì)劃書英文第6篇
(一)、服裝產(chǎn)品營(yíng)銷策劃目的
要對(duì)本服裝產(chǎn)品營(yíng)銷策劃所要達(dá)到的目標(biāo)、宗旨樹立明確的觀點(diǎn)(如:提高市場(chǎng)占有率;擴(kuò)大產(chǎn)品知名度;樹立規(guī)模、優(yōu)質(zhì)、專業(yè)、服務(wù)的良好形象)，作為執(zhí)行本策劃的動(dòng)力或強(qiáng)調(diào)其執(zhí)行的意義所在，以要求全員統(tǒng)一思想，協(xié)調(diào)行動(dòng)，共同努力保證策劃高質(zhì)量地完成。
企業(yè)營(yíng)銷上存在的問題紛繁多樣，但概而言之，也無非六個(gè)方面:
企業(yè)開張伊始，尚無一套系統(tǒng)營(yíng)銷方略，因而需要根據(jù)市場(chǎng)特點(diǎn)策劃出一套服裝產(chǎn)品行銷計(jì)劃。
企業(yè)發(fā)展壯大，原有的營(yíng)銷方案已不適應(yīng)新的形勢(shì)，因而需要重新設(shè)計(jì)新的服裝產(chǎn)品營(yíng)銷方案。
企業(yè)改革經(jīng)營(yíng)方向，需要相應(yīng)地調(diào)整行銷策略。
企業(yè)原營(yíng)銷方案嚴(yán)重失誤，不能再作為企業(yè)的行銷計(jì)劃。
市場(chǎng)行情發(fā)生變化，原經(jīng)銷方案已不適應(yīng)變化后的市場(chǎng)。
企業(yè)在總的營(yíng)銷方案下，需在不同的時(shí)段，根據(jù)市場(chǎng)的特征和行情變化，設(shè)計(jì)新的階段性方案。
如:首先強(qiáng)調(diào)"服裝產(chǎn)品的市場(chǎng)營(yíng)銷不僅僅是公司的一個(gè)普通產(chǎn)品的市場(chǎng)營(yíng)銷"，然后說明服裝產(chǎn)品營(yíng)銷成敗對(duì)公司長(zhǎng)遠(yuǎn)、近期利益對(duì)長(zhǎng)城系列的影響的重要性，要求公司各級(jí)人員及各環(huán)節(jié)部門達(dá)成共識(shí)，完成好任務(wù)，這一部分使得整個(gè)方案的目標(biāo)方向非常明確、突出。
(二)、分析當(dāng)前的服裝產(chǎn)品營(yíng)銷環(huán)境狀況
對(duì)同類產(chǎn)品市場(chǎng)狀況，競(jìng)爭(zhēng)狀況及宏觀環(huán)境要有一個(gè)清醒的認(rèn)識(shí)。它是為指訂相應(yīng)的營(yíng)銷策略，采取正確的營(yíng)銷手段提供依據(jù)的。"知己知彼方能百戰(zhàn)不殆"，因此這一部分需要策劃者對(duì)市場(chǎng)比較了解，這部分主要分析:
1、當(dāng)前市場(chǎng)狀況及市場(chǎng)前景分析:
①產(chǎn)品的市場(chǎng)性、現(xiàn)實(shí)市場(chǎng)及潛在市場(chǎng)狀況。
②市場(chǎng)成長(zhǎng)狀況，產(chǎn)品目前處于市場(chǎng)生命周期的哪一階段上。對(duì)于不同市場(chǎng)階段上的產(chǎn)品公司營(yíng)銷側(cè)重點(diǎn)如何，相應(yīng)營(yíng)銷策略效果怎樣，需求變化對(duì)產(chǎn)品市場(chǎng)的影響。
?、巯M(fèi)者的接受性，這一內(nèi)容需要策劃者憑借已掌握的資料分析產(chǎn)品市場(chǎng)發(fā)展前景。
2、對(duì)產(chǎn)品市場(chǎng)影響因素進(jìn)行分析。
主要是對(duì)影響產(chǎn)品的不可控因素進(jìn)行分析:如宏觀環(huán)境、政治環(huán)境、居民經(jīng)濟(jì)條件，如消費(fèi)者收入水平、消費(fèi)結(jié)構(gòu)的變化、消費(fèi)心理等，對(duì)一些受科技發(fā)展影響較大的產(chǎn)品(如:計(jì)算機(jī)、家用電器等產(chǎn)品)的營(yíng)銷策劃中還需要考慮技術(shù)發(fā)展趨勢(shì)方向的影響。
(三)、市場(chǎng)機(jī)會(huì)與問題分析
服裝產(chǎn)品營(yíng)銷方案，是對(duì)市場(chǎng)機(jī)會(huì)的`把握和策略的運(yùn)用，因此分析市場(chǎng)機(jī)會(huì)，就成了服裝產(chǎn)品營(yíng)銷策劃的關(guān)鍵。只是找準(zhǔn)了市場(chǎng)機(jī)會(huì)，策劃就成功了一半。
1、針對(duì)產(chǎn)品目前服裝產(chǎn)品營(yíng)銷現(xiàn)狀進(jìn)行問題分析。一般營(yíng)銷中存在的具體問題，表現(xiàn)為多方面:
企業(yè)知名度不高，形象不佳影響產(chǎn)品銷售。
服裝產(chǎn)品質(zhì)量不過關(guān)，功能不全，被消費(fèi)者冷落。
服裝產(chǎn)品包裝太差，提不起消費(fèi)者的購買興趣。
服裝產(chǎn)品價(jià)格定位服裝產(chǎn)品結(jié)構(gòu)不當(dāng)。
銷售渠道不暢，或渠道選擇有誤，使銷售受阻。
促銷方式不務(wù)，消費(fèi)者不了解企業(yè)產(chǎn)品。
服務(wù)質(zhì)量太差，令消費(fèi)者不滿。
售后保證缺乏，消費(fèi)者購后顧慮多等都可以是營(yíng)銷中存在的問題。
2、針對(duì)產(chǎn)品特點(diǎn)分析優(yōu)、劣勢(shì)。從問題中找劣勢(shì)予以克服，從優(yōu)勢(shì)中找機(jī)會(huì)，發(fā)掘其市場(chǎng)潛力。分析各目標(biāo)市場(chǎng)或消費(fèi)群特點(diǎn)進(jìn)行市場(chǎng)細(xì)分，對(duì)不同的消費(fèi)需求盡量予以滿足，抓住主要消費(fèi)群作為營(yíng)銷重點(diǎn)，找出與競(jìng)爭(zhēng)對(duì)手差距，把握利用好市場(chǎng)機(jī)會(huì)。
(四)、服裝產(chǎn)品營(yíng)銷目標(biāo)
營(yíng)銷目標(biāo)是在前面目的任務(wù)基礎(chǔ)上公司所要實(shí)現(xiàn)的具體目標(biāo)，即服裝產(chǎn)品營(yíng)銷策劃方案執(zhí)行期間，經(jīng)濟(jì)效益目標(biāo)達(dá)到:總銷售量為×××萬件，預(yù)計(jì)毛利×××萬元，市場(chǎng)占有率實(shí)現(xiàn)××。通過市場(chǎng)分析，找出市場(chǎng)機(jī)會(huì)，提煉自身優(yōu)勢(shì)，確定銷售目標(biāo)。例如確定的目標(biāo)市場(chǎng):以行業(yè)銷售為主(利潤(rùn)和穩(wěn)定市場(chǎng))、渠道銷售為輔(提高知名度，擴(kuò)大市場(chǎng)占有率);行業(yè)主要主要系指工礦，交通，建筑，消防，制造，工廠等有一定采購規(guī)模的目標(biāo)客戶;渠道銷售主要系指區(qū)縣級(jí)的加盟或者代理商。
(五)、服裝產(chǎn)品營(yíng)銷戰(zhàn)略
1、服裝產(chǎn)品營(yíng)銷宗旨:
一般企業(yè)可以注重這樣幾方面:
以強(qiáng)有力的廣告宣傳攻勢(shì)順利拓展市場(chǎng)，為產(chǎn)品準(zhǔn)確定位，突出產(chǎn)品特色，采取差異化營(yíng)銷策略。
以服裝產(chǎn)品主要消費(fèi)群體為產(chǎn)品的營(yíng)銷重點(diǎn)。
建立起點(diǎn)廣面寬的銷售渠道，不斷拓寬銷售區(qū)域等。
2、服裝產(chǎn)品策略:通過前面產(chǎn)品市場(chǎng)機(jī)會(huì)與問題分析，提出合理的產(chǎn)品策略建議，形成有效的4P組合，達(dá)到最佳效果。
1)服裝產(chǎn)品定位。產(chǎn)品市場(chǎng)定位的關(guān)鍵主要在顧客心目中尋找一個(gè)空位，使產(chǎn)品迅速啟動(dòng)市場(chǎng)。
2)服裝產(chǎn)品質(zhì)量功能方案。產(chǎn)品質(zhì)量就是產(chǎn)品的市場(chǎng)生命。企業(yè)對(duì)產(chǎn)品應(yīng)有完善的質(zhì)量保證體系。
3)服裝產(chǎn)品品牌。要形成一定知名度、美譽(yù)度，樹立消費(fèi)者心目中的知名品牌，必須有強(qiáng)烈的創(chuàng)牌服裝產(chǎn)品知識(shí)意識(shí)。
4)服裝產(chǎn)品包裝。包裝作為產(chǎn)品給消費(fèi)者的第一印象，需要能迎合消費(fèi)者使其滿意的包裝策略。
5)服裝產(chǎn)品服務(wù)。策劃中要注意產(chǎn)品服務(wù)方式、服務(wù)質(zhì)量的改善和提高。
3、價(jià)格策略。這里只強(qiáng)調(diào)幾個(gè)普遍性原則:
拉大批零差價(jià)，調(diào)動(dòng)批發(fā)商、中間商積極性。
給予適當(dāng)數(shù)量折扣，鼓勵(lì)多購。
以成本為基礎(chǔ)，以同類產(chǎn)品價(jià)格為參考。使產(chǎn)品價(jià)格更具競(jìng)爭(zhēng)力。若企業(yè)以服裝產(chǎn)品價(jià)格為營(yíng)銷優(yōu)勢(shì)的則更應(yīng)注重價(jià)格策略的制訂。
4、銷售渠道。服裝產(chǎn)品目前銷售渠道狀況如何對(duì)銷售渠道的拓展有何計(jì)劃，采取一些實(shí)惠政策鼓勵(lì)中間商、代理商的銷售積極性或制定適當(dāng)?shù)莫?jiǎng)勵(lì)政策
5、廣告宣傳。
1)原則:
?、俜墓菊w營(yíng)銷宣傳策略，樹立產(chǎn)品形象，同時(shí)注重樹立公服裝產(chǎn)品開發(fā)計(jì)劃書司形象。
?、陂L(zhǎng)期化:廣告宣傳商品個(gè)性不宜變來變?nèi)?，變多功能了，消費(fèi)者會(huì)不認(rèn)識(shí)商品，反而使老主顧也覺得陌生，所以，在一定時(shí)段上應(yīng)推出一致的廣告宣傳。
?、蹚V泛化:選擇廣告宣傳媒體多樣式化的同時(shí)，注重抓宣傳效果好的方式。
?、懿欢ㄆ诘呐浜想A段性的促銷活動(dòng)，掌握適當(dāng)時(shí)機(jī)，及時(shí)、靈活的進(jìn)行，如重大節(jié)假日，公司有紀(jì)念意義的活動(dòng)等。
2)實(shí)施步驟可按以下方式進(jìn)行:
?、俨邉澠趦?nèi)前期推出產(chǎn)品形象廣告。
?、阡N后適時(shí)推出誠征代理商廣告。
?、酃?jié)假日、重大活動(dòng)前推出促銷廣告。
?、馨盐諘r(shí)機(jī)進(jìn)行公關(guān)活動(dòng)，接觸消費(fèi)者。
?、莘e極利用新聞媒介，善于創(chuàng)造利用新聞事件提高企業(yè)產(chǎn)品知名度。
6、服裝產(chǎn)品營(yíng)銷具體行動(dòng)方案
根據(jù)策劃期內(nèi)各時(shí)間段特點(diǎn)，推出各項(xiàng)具體行動(dòng)方案。行動(dòng)方案要細(xì)致、周密，操作性強(qiáng)又不乏靈活性。還要考慮費(fèi)用支出，一切量力而行，盡量以較低費(fèi)用取得良好效果為原則。尤其應(yīng)該注意季節(jié)性產(chǎn)品淡、旺季營(yíng)銷側(cè)重點(diǎn)，抓住旺季營(yíng)銷優(yōu)勢(shì)。
(六)、服裝產(chǎn)品策劃方案各項(xiàng)費(fèi)用預(yù)算
這一部分記載的是整個(gè)營(yíng)銷方案推進(jìn)過程中的費(fèi)用投入，包括服裝產(chǎn)品營(yíng)銷過程中的總費(fèi)用、階段費(fèi)用、項(xiàng)目費(fèi)用等，其原則是以較少投入獲得最優(yōu)效果。
(七)、銷售增長(zhǎng)預(yù)測(cè)與效益分析
該部分對(duì)營(yíng)銷行動(dòng)方案投入實(shí)施后的效益分析，包括服裝產(chǎn)品營(yíng)銷后未來1-5年的銷售增長(zhǎng)、利潤(rùn)與收益分析、現(xiàn)金流分析、投資回報(bào)率等。
(八)、服裝產(chǎn)品營(yíng)銷方案調(diào)整
這一部分是作為服裝產(chǎn)品策劃方案的補(bǔ)充部分。在方案執(zhí)行中都可能出現(xiàn)與現(xiàn)實(shí)情況不相適應(yīng)的地方，因此方案貫徹必須隨時(shí)根據(jù)市場(chǎng)的反饋及時(shí)對(duì)方案進(jìn)行調(diào)整。
計(jì)劃書英文第7篇
活動(dòng)地點(diǎn):XX縣XX鄉(xiāng)二中
參與人群:XX中心小學(xué)、XX二中全體師生
倡導(dǎo)人:
電話:XX
工作單位:鄭州XXX
XX基金會(huì)發(fā)起宗旨
筆者自小生活在農(nóng)村，深知農(nóng)村文藝生活的貧乏，有時(shí)候這種貧乏會(huì)深深的影響一個(gè)人的視野和抉擇。其二，現(xiàn)在農(nóng)村農(nóng)民外出打工是一種無法判斷其影響的潮流，這股洶涌而來的潮流帶給農(nóng)村孩子的沖擊無比殘酷，很多人成了留守兒童，過著只能吃飽喝好而沒有人引領(lǐng)其精神意識(shí)走向的井底之蛙的日子。我們大家已經(jīng)都明白:經(jīng)歷、視野和抉擇關(guān)乎一個(gè)人的未來，而每個(gè)兒童的未來就是中國(guó)的未來。所以，筆者工作之余，想發(fā)動(dòng)身邊有一定毅力和博愛情懷的同事親友，把他們業(yè)余時(shí)間，拿來陪我們的農(nóng)村兒童一起成長(zhǎng)。他們的一言一行，無不可以帶來讓農(nóng)村孩子感到新鮮和被關(guān)愛的春風(fēng)。
XX釋義:夢(mèng)，代表夢(mèng)想。我們每個(gè)人從小都有夢(mèng)想，做個(gè)警察，做個(gè)科學(xué)家，做個(gè)老師，做個(gè)好人，無不都是夢(mèng)想。只是隨著時(shí)間打磨，很多人漸漸模糊了自己的夢(mèng)想。沒有夢(mèng)想的人，如同小河沒有流水，山川沒有秀木，繁空沒有星星，回航?jīng)]有燈塔……缺少靈秀、美感和方向，自然也無法領(lǐng)略大千世界諸多光影和奇幻。
曦:晨光。每一個(gè)未經(jīng)世事的孩子都是早晨的太陽，他們新鮮而向上，他們渾身都散發(fā)出朝氣蓬勃的光芒。
所以，起名，XX。是期望每一個(gè)孩子的夢(mèng)想如同朝陽一樣，在浩瀚蒼空冉冉升起。我們能做的，就是，努力為孩子們營(yíng)造一個(gè)屬于他們的構(gòu)建夢(mèng)想追逐夢(mèng)想實(shí)現(xiàn)夢(mèng)想的環(huán)境和平臺(tái)。
這就是XX基金的宗旨:公平、關(guān)愛、包容。
基金會(huì)成立模式
根據(jù)筆者多年在外生活和工作的經(jīng)驗(yàn)，總結(jié)到，現(xiàn)代社會(huì)，人們都很忙碌，時(shí)間都很緊湊，為一個(gè)公益項(xiàng)目拿出百分百的精力和時(shí)間幾無可能。連我自己也不敢保證，我一手創(chuàng)建她，是否就能一生伴隨她。說這個(gè)，是想告訴諸位老師和孩子們一個(gè)信息:沒有任何人會(huì)不抱任何目的的來幫助咱們，這很現(xiàn)實(shí)但不殘酷。每人能給我們一個(gè)微笑，這個(gè)世界就會(huì)瞬間春風(fēng)如沐。所以，成立之初，一定要給孩子們一個(gè)尺寸，基金會(huì)，能為你帶來的不是整個(gè)春天，也許只是一縷春風(fēng)，也許只是一絲細(xì)雨，能不能被潤(rùn)澤被啟迪還要看個(gè)人的造化。
為了公平起見，基金會(huì)籌備前期，會(huì)開展一系列活動(dòng)，從這些活動(dòng)中遴選第一批直接參與基金會(huì)成立慶典的孩子們。沒有被選擇到的，也可以參加活動(dòng)。提前透露這個(gè)消息，就是想給孩子們一個(gè)希望，早一點(diǎn)準(zhǔn)備，就多一份完美，到時(shí)候親眼見證XX基金的成立，將是我們?nèi)松须y以泯滅的回憶!
活動(dòng)一:在全校年級(jí)中舉行作文比賽。題材內(nèi)容不限，能表述自己的夢(mèng)想最好。活動(dòng)分別設(shè)立各種獎(jiǎng)項(xiàng)，被選中的作文，可以優(yōu)先考慮讓作者參與基金會(huì)的各項(xiàng)活動(dòng)。并頒發(fā)紀(jì)念證書。
活動(dòng)二:舉行歌舞文藝匯演。喜歡唱歌善于表演的同學(xué)可以上臺(tái)表演自己的各項(xiàng)特長(zhǎng)。表現(xiàn)優(yōu)秀同樣可以獲得獎(jiǎng)項(xiàng)，并被XX基金會(huì)選中作為代表參加日后各種義演等活動(dòng)。
活動(dòng)三:SHOW出你的創(chuàng)意。也許你既不擅長(zhǎng)作文，也不善于表演，那么沒關(guān)系，只要你提的建議、你的發(fā)明創(chuàng)造、你的一些找不到人交流的懵懂的想法，告訴XX基金，只要你被認(rèn)定是個(gè)可以栽培的種子，XX基金一定愿意聆聽和接受你或你的建議與發(fā)明。并幫你找到能為你解答你的困惑能幫你改進(jìn)或推廣你的發(fā)明的老師或朋友。
活動(dòng)四:課外的天空。課堂上如果你專心致志，課外時(shí)間，完全可以不去做作業(yè)，你可以看閑書、下棋、追逐著玩、做運(yùn)動(dòng)、跟同學(xué)聊天，當(dāng)然你也可以去廁所方便，或者只要你愿意什么也不干，坐著發(fā)呆也沒有人有干涉你的權(quán)利。說這些，是想告訴孩子們，你的時(shí)間你自己有掌握和分配的權(quán)利，只要你確保你在課堂上學(xué)到了東西，沒有虛度一半以上的光陰，那么課余的時(shí)間，就要自己支配。就要做真正的自己。XX基金會(huì)會(huì)挑選一部分會(huì)學(xué)習(xí)也會(huì)玩的人來做小會(huì)員，給大家推廣你的學(xué)習(xí)方式。
活動(dòng)五:你來做大人。小孩子們心思并不小，我小的時(shí)候就經(jīng)常在幻想倘若我做大人，我會(huì)怎么做怎么做。那么，給你一次機(jī)會(huì)，告訴夢(mèng)溪基金，這一天，倘若你為大人，怎么解答我們這些暫時(shí)變成孩子的人的苦惱和困惑。我們期待孩子們的精彩想象與現(xiàn)實(shí)表演。
其他活動(dòng)，容后再列。下面是活動(dòng)怎樣發(fā)起的現(xiàn)實(shí)問題。
基金會(huì)的性質(zhì)及運(yùn)作
第一項(xiàng):活動(dòng)經(jīng)費(fèi)怎么來。第一個(gè)活動(dòng)前期幾乎不用投入金錢，后期靠老師們義務(wù)閱卷及評(píng)判。獎(jiǎng)項(xiàng)設(shè)置環(huán)節(jié)需購買獎(jiǎng)品，這個(gè)經(jīng)費(fèi)我來想辦法解決。
第二項(xiàng):基金會(huì)成立后怎么維持運(yùn)作。根據(jù)第一項(xiàng)活動(dòng)的反應(yīng)，創(chuàng)建公益網(wǎng)站，把活動(dòng)的剪影和感受放到網(wǎng)上，作為基金會(huì)的開篇。經(jīng)費(fèi)一塊需要前期會(huì)員協(xié)商籌集解決。每個(gè)項(xiàng)目都先從二中實(shí)施一遍，即一個(gè)基金會(huì)貼身陪伴下的學(xué)校里的孩子，跟沒有這些項(xiàng)目經(jīng)歷的孩子，若干年后，有沒有不同，有在哪里?這涉及到教育模式的XX疇，暫不言及。每個(gè)會(huì)員都有提出項(xiàng)目的權(quán)利，也有監(jiān)督和運(yùn)作項(xiàng)目實(shí)施的義務(wù)。
第三項(xiàng):會(huì)員怎樣加入。每個(gè)會(huì)員都是義工性質(zhì)，沒有任何報(bào)酬和物質(zhì)的收入，這一點(diǎn)每個(gè)想?yún)⒓踊饡?huì)的人員一定務(wù)必考慮清楚。如有企圖從基金會(huì)中撈取什么的，請(qǐng)你直接掐滅你的想法，這里不歡迎你。同樣的，已經(jīng)入會(huì)的會(huì)員，一旦被發(fā)現(xiàn)以權(quán)謀私或涉嫌舞弊，就終身終止會(huì)員資格并取消參與活動(dòng)的權(quán)利。這個(gè)基金會(huì)也是一個(gè)想為留守孩子創(chuàng)建一個(gè)精神家園的的女孩的夢(mèng)想，請(qǐng)相信這份愿望是純真的，請(qǐng)包容這份夢(mèng)想的純粹，更歡迎監(jiān)督這份夢(mèng)想的`實(shí)現(xiàn)!
第四:會(huì)員參與活動(dòng)時(shí)的經(jīng)濟(jì)費(fèi)用。前期集中在地面即家鄉(xiāng)舉行，盡量控制成本。后期去外地募捐義演參加聯(lián)歡等需要的運(yùn)輸食宿等成本，有基金會(huì)支付。
第五:基金會(huì)的性質(zhì)。基金會(huì)完全是民間的個(gè)人聯(lián)合義工募集資金的形式，愿景是通過同偏遠(yuǎn)地區(qū)農(nóng)村中學(xué)相結(jié)合的方式為學(xué)校里的孩子送去一份思想上夢(mèng)想上的雨露，真正的沃土還是學(xué)校和社會(huì)，我們只是想通過我們創(chuàng)造的這個(gè)平臺(tái)，把真正的關(guān)愛和關(guān)懷送到孩子們心頭，讓每個(gè)兒童特別是留守兒童都能分享這個(gè)社會(huì)的陽光雨露，都能有份平淡而很真實(shí)的夢(mèng)想，都能創(chuàng)造一份屬于自己的天空。
第六:其他事項(xiàng)，需逐步在具體實(shí)施和運(yùn)作中發(fā)現(xiàn)提出并完善。
計(jì)劃書英文第8篇
一、課題基本情況
1.課題名稱:轉(zhuǎn)變學(xué)生學(xué)習(xí)方式的研究與實(shí)驗(yàn)
2.課題來源:XX市教育科學(xué) 十五 規(guī)劃重點(diǎn)課題(課題批準(zhǔn)號(hào):KES016)
3.課題研究類型:應(yīng)用研究
4. 課題負(fù)責(zé)人:XX市教育科學(xué)研究院王敏勤
5. 實(shí)驗(yàn)時(shí)間:20XX年至20XX年
二、為什么要進(jìn)行這項(xiàng)實(shí)驗(yàn)(課題的提出)
教育部頒布的《基礎(chǔ)教育課程改革綱要(試行)》提出了轉(zhuǎn)變學(xué)生學(xué)習(xí)方式的任務(wù)。學(xué)習(xí)方式的轉(zhuǎn)變是這次課程改革的顯著特征。改變?cè)械膯我?、被?dòng)的學(xué)習(xí)方式，建立和形成旨在充分調(diào)動(dòng)、發(fā)揮學(xué)生主體性的多樣化的學(xué)習(xí)方式，促進(jìn)學(xué)生在教師指導(dǎo)下主動(dòng)地、富有個(gè)性地學(xué)習(xí)，自然成為這場(chǎng)教學(xué)改革的核心任務(wù)。
(學(xué)習(xí)方式基本概念和轉(zhuǎn)變學(xué)習(xí)方式的重要性略)
所謂改變學(xué)生的學(xué)習(xí)方式，是指從單一、被動(dòng)的學(xué)習(xí)方式向多樣化的學(xué)習(xí)方式轉(zhuǎn)變。其中，自主探究、合作交流和操作實(shí)踐都是重要的學(xué)習(xí)方式。
隨著基礎(chǔ)教育課程改革的進(jìn)展，人們對(duì)學(xué)生學(xué)習(xí)方式的理論研究日漸增多，但怎樣把這種新的教學(xué)理念轉(zhuǎn)變?yōu)榫唧w的教學(xué)方法和步驟，使基層中小學(xué)教師便于操作和評(píng)價(jià)，真正引導(dǎo)學(xué)生在學(xué)習(xí)方式上產(chǎn)生實(shí)質(zhì)性的變化。
這不僅需要理論的研討，更需要具體的實(shí)驗(yàn)。本課題計(jì)劃在理論研究的同時(shí)，調(diào)查中小學(xué)生的現(xiàn)有學(xué)習(xí)方式，并進(jìn)行轉(zhuǎn)變學(xué)生學(xué)習(xí)方式的實(shí)驗(yàn)，為基礎(chǔ)教育課程改革提供可資借鑒的經(jīng)驗(yàn)。
三、課題研究假設(shè)
本課題研究的二年的時(shí)間里，也正是基礎(chǔ)教育課程改革在我市逐步推廣的時(shí)間，本課題主要達(dá)到如下目標(biāo):
1. 通過理論方面的研究，發(fā)表一些有價(jià)值的關(guān)于學(xué)習(xí)方式的論文和實(shí)驗(yàn)報(bào)告，以此來指導(dǎo)實(shí)驗(yàn)的進(jìn)行和新的學(xué)習(xí)方式的推廣;
2. 通過實(shí)驗(yàn)，探索出適應(yīng)新課程理念的新的教學(xué)方式和學(xué)習(xí)方式;
3. 通過以上的研究和實(shí)驗(yàn)，使實(shí)驗(yàn)學(xué)校的教育教學(xué)質(zhì)量有明顯的提高，學(xué)生的學(xué)習(xí)能力有明顯提高，為新課程在我市的推廣奠定良好的基礎(chǔ)。
四、課題研究的基本內(nèi)容和思路
本課題的研究和實(shí)驗(yàn)計(jì)劃從以下幾個(gè)方面入手:
1. 在理論方面進(jìn)行學(xué)習(xí)方式的系統(tǒng)研究
通過文獻(xiàn)研究法搞清學(xué)習(xí)方式的概念、范疇、作用，把傳統(tǒng)的學(xué)習(xí)方式與新的學(xué)習(xí)方式進(jìn)行對(duì)比研究;通過調(diào)查法了解XX市中小學(xué)生現(xiàn)有學(xué)習(xí)方式及存在問題，提出轉(zhuǎn)變學(xué)習(xí)方式的目標(biāo)、步驟和預(yù)期效果。
2. 進(jìn)行教師教學(xué)方式和學(xué)生學(xué)習(xí)方式的實(shí)驗(yàn)
課堂學(xué)習(xí)是學(xué)生在學(xué)校學(xué)習(xí)的主要場(chǎng)所和途徑。在課堂教學(xué)中教師的教學(xué)方式在某種程度上決定了學(xué)生的學(xué)習(xí)方式。
比如，教師采取灌輸式的教學(xué)方式，學(xué)生只能被動(dòng)地聽講，不可能有時(shí)間和精力自主探究學(xué)習(xí)。所以要轉(zhuǎn)變學(xué)生的學(xué)習(xí)方式，首先要轉(zhuǎn)變教師的教學(xué)方式。我們計(jì)劃在實(shí)驗(yàn)學(xué)校首先轉(zhuǎn)變教師的教學(xué)觀念，使教師由知識(shí)的傳授者變?yōu)閷W(xué)生學(xué)習(xí)的組織者、引導(dǎo)者和激發(fā)者。
其次在課堂教學(xué)中限定教師講授的時(shí)間，探索新的教學(xué)模式，讓學(xué)生有較充分的`時(shí)間和學(xué)習(xí)的主動(dòng)權(quán)。
第三，在研究教師教學(xué)方式的同時(shí)，同時(shí)研究在課堂教學(xué)中學(xué)生的學(xué)習(xí)方式，做到教師少教，而學(xué)生能夠多學(xué)。
3.進(jìn)行在計(jì)算機(jī)環(huán)境中學(xué)習(xí)的實(shí)驗(yàn)
隨著我市辦學(xué)條件的改善，許多學(xué)校已經(jīng)有了校園網(wǎng)和計(jì)算機(jī)多媒體教學(xué)設(shè)備。計(jì)算機(jī)將成為學(xué)生探索知識(shí)的有力工具，改變著學(xué)生的學(xué)習(xí)方式。教育的技術(shù)化趨勢(shì)，成為近年來教與學(xué)改革的熱點(diǎn)。
隨著教學(xué)中的技術(shù)含量的提高，電腦、網(wǎng)絡(luò)技術(shù)等成為學(xué)生學(xué)習(xí)手段之一，學(xué)生可以自己通過各種現(xiàn)代化手段和媒介獲得信息，進(jìn)行思考活動(dòng)。我們計(jì)劃在有條件的實(shí)驗(yàn)學(xué)校中進(jìn)行計(jì)算機(jī)環(huán)境中學(xué)習(xí)的實(shí)驗(yàn)，探索這方面成功的經(jīng)驗(yàn)和方法，為其他學(xué)校提供可資借鑒的經(jīng)驗(yàn)。
五、實(shí)驗(yàn)的組織形式
本課題組由教育理論工作者和實(shí)驗(yàn)教師組成，理論研究部分由課題組負(fù)責(zé)人王敏勤負(fù)責(zé)，問卷的調(diào)查和組織由津南區(qū)教科室諸金英和大港二中劉志奇負(fù)責(zé)，實(shí)驗(yàn)部分由大港二中劉志奇具體負(fù)責(zé)。我們計(jì)劃在大港二中進(jìn)行轉(zhuǎn)變學(xué)生學(xué)習(xí)方式的實(shí)驗(yàn)，因?yàn)榇蟾鄱?初中)已經(jīng)進(jìn)行了課程改革。
六、實(shí)驗(yàn)的實(shí)施步驟和方法
(一)實(shí)驗(yàn)的步驟
1. 撰寫研究和實(shí)驗(yàn)方案(20XX年1-2月)
課題研究方案由王敏勤負(fù)責(zé)撰寫，課題實(shí)驗(yàn)方案由劉志奇負(fù)責(zé)撰寫。每個(gè)實(shí)驗(yàn)教師根據(jù)課題組的要求寫出本學(xué)科具體的實(shí)驗(yàn)方案。
2. 實(shí)驗(yàn)的實(shí)施和總結(jié)(20XX年3月--20XX年10月)
(1)實(shí)驗(yàn)教師根據(jù)本學(xué)校的實(shí)驗(yàn)方案開始實(shí)施(包括理論的學(xué)習(xí))，實(shí)驗(yàn)老師可邊學(xué)習(xí)邊實(shí)踐。從20XX年春季學(xué)期開始到20XX年暑假，各實(shí)驗(yàn)小組每學(xué)期末都要寫出階段實(shí)驗(yàn)報(bào)告，總結(jié)一學(xué)期來的實(shí)驗(yàn)成果，研討存在的問題，寫出下學(xué)期的具體實(shí)驗(yàn)方案。
(2)20XX年10-12月，各實(shí)驗(yàn)小組撰寫實(shí)驗(yàn)報(bào)告，課題組匯總各實(shí)驗(yàn)小組的成果，撰寫本課題的研究報(bào)告，接受XX市教育科學(xué)規(guī)劃領(lǐng)導(dǎo)小組辦公室組織的專家鑒定。
(二)實(shí)驗(yàn)的方法
嚴(yán)格的教育實(shí)驗(yàn)應(yīng)采取對(duì)照實(shí)驗(yàn)法，即在平行年級(jí)中設(shè)置實(shí)驗(yàn)班和對(duì)照班，在實(shí)驗(yàn)班和對(duì)照班分別采取不同的教育教學(xué)方法，以觀察實(shí)驗(yàn)的效果。這樣能保證實(shí)驗(yàn)的信度和效度，說服力強(qiáng)。
七、預(yù)期的研究成果
課題組計(jì)劃在兩年的時(shí)間發(fā)表和出版相關(guān)的論文和著作，指導(dǎo)實(shí)驗(yàn)老師的實(shí)驗(yàn)工作。20XX年底撰寫《研究報(bào)告》，準(zhǔn)備接受XX市教育科學(xué)規(guī)劃領(lǐng)導(dǎo)小組辦公室組織的專家鑒定。
計(jì)劃書英文第9篇
一、市場(chǎng)環(huán)境分析:
1.我店經(jīng)營(yíng)中存在的問題
2.周圍環(huán)境分析
3.競(jìng)爭(zhēng)對(duì)手分析
4.我店優(yōu)勢(shì)分析
二、目標(biāo)市場(chǎng)分析
三、市場(chǎng)營(yíng)銷總策略
四、20XX年行動(dòng)計(jì)劃和執(zhí)行方案
(一)銷售方法的策略
(二)廣告策略
五、營(yíng)銷預(yù)算
六、評(píng)估控制
1.控制
2.獲利性控制
3.性控制
二、目標(biāo)市場(chǎng)分析:
目標(biāo)市場(chǎng)即最有希望的消費(fèi)者組合群體。目標(biāo)市場(chǎng)的明確既可以避免影響力的浪費(fèi)，也可以使廣告有其針對(duì)性。沒有目標(biāo)市場(chǎng)的廣告無異于“盲人騎瞎馬”。
目標(biāo)市場(chǎng)應(yīng)具備以下特點(diǎn):既是對(duì)酒店產(chǎn)品有興趣、有支付能力消費(fèi)者，也是酒店能力所及的消費(fèi)者群。酒店應(yīng)該盡可能明確地確定目標(biāo)市場(chǎng)，對(duì)目標(biāo)顧客做詳盡的分析，以更好地利用這些信息所代表的機(jī)會(huì)，以便使顧客更加滿意，最終增加銷售額。
顧客資源已經(jīng)成為飯店利潤(rùn)的源泉，而且現(xiàn)有顧客消費(fèi)行為可預(yù)測(cè)，服務(wù)成本較低，對(duì)價(jià)格也不如新顧客敏感，同時(shí)還能提供免費(fèi)的口碑宣傳。維護(hù)顧客忠誠度，使得競(jìng)爭(zhēng)對(duì)手無法爭(zhēng)奪這部分市場(chǎng)份額，同時(shí)還能保持飯店員工隊(duì)伍的穩(wěn)定。因此，融匯顧客關(guān)系營(yíng)銷、維系顧客忠誠可以給飯店帶來如下益處:
1、從現(xiàn)有顧客中獲取更多顧客份額。忠誠的顧客愿意更多地購買飯店的產(chǎn)品和服務(wù)，忠誠顧客的消費(fèi)，其支出是隨意消費(fèi)支出的兩到四倍，而且隨著忠誠顧客年齡的增長(zhǎng)、經(jīng)濟(jì)收入的提高或顧客單位本身業(yè)務(wù)的增長(zhǎng)，其需求量也將進(jìn)一步增長(zhǎng)。
2、減少銷售成本。飯店吸引新顧客需要大量的費(fèi)用，如各種廣告投入、促銷費(fèi)用以及了解顧客的時(shí)間成本等等，但維持與現(xiàn)有顧客長(zhǎng)期關(guān)系的成本卻逐年遞減。雖然在建立關(guān)系的早期，顧客可能會(huì)對(duì)飯店提供的產(chǎn)品或服務(wù)有較多問題，需要飯店進(jìn)行一定的投入，但隨著雙方關(guān)系的進(jìn)展，顧客對(duì)飯店的產(chǎn)品或服務(wù)越來越熟悉，飯店也十分清楚顧客的特殊需求，所需的關(guān)系維護(hù)費(fèi)用就變得十分有限了。
3、贏得口碑宣傳。對(duì)于飯店提供的某些較為復(fù)雜的產(chǎn)品或服務(wù)，新顧客在作決策時(shí)會(huì)感覺有較大的風(fēng)險(xiǎn)，這時(shí)他們往往會(huì)咨詢飯店的現(xiàn)有顧客。而具有較高滿意度和忠誠度的老顧客的建議往往具有決定作用，他們的有力推薦往往比各種形式的廣告更為奏效。這樣，飯店既節(jié)省了吸引新顧客的銷售成本，又增加了銷售收入，從而飯店利潤(rùn)又有了提高。
計(jì)劃書英文第10篇
現(xiàn)今階段，酒店業(yè)競(jìng)爭(zhēng)日益激烈，消費(fèi)者也變的越來越成熟，這就對(duì)我們飯店經(jīng)營(yíng)者提出了更高的要求。在即將來臨的XX年年我們計(jì)劃對(duì)我們的營(yíng)銷作出一系列的調(diào)整，吸引消費(fèi)者到我店消費(fèi)，提高我店經(jīng)營(yíng)效益。
一、市場(chǎng)環(huán)境分析:
1.我店經(jīng)營(yíng)中存在的問題
(1)目標(biāo)顧客群定位不太準(zhǔn)確，過于狹窄。
總的看我市酒店業(yè)經(jīng)營(yíng)狀況普遍不好，只要原因是酒店過多，供大于求，而且經(jīng)營(yíng)方式雷同，沒有自己的特色，或者定位過高，消費(fèi)者難以接納，另外就是部分酒店服務(wù)質(zhì)量存在一定問題，影響了消費(fèi)者到酒店消費(fèi)的信心。
我店在經(jīng)營(yíng)中也存在一些問題，去年的經(jīng)營(yíng)狀況不佳，我們應(yīng)當(dāng)反思目標(biāo)市場(chǎng)的定位。應(yīng)當(dāng)充分挖掘自身的優(yōu)越性，拓寬市場(chǎng)。我酒店目標(biāo)市場(chǎng)定位不合理，這是導(dǎo)致效益不佳主要原因。我店所在的金橋區(qū)是一個(gè)消費(fèi)水平較低的區(qū)，居民大部分都是普通職工。而我店是以經(jīng)營(yíng)粵菜為主，并經(jīng)營(yíng)海鮮，價(jià)格相對(duì)較高，多數(shù)居民的收入水平尚不能接受。但我店的硬件水平和服務(wù)質(zhì)量在本區(qū)都是上乘的，我們一貫以中高檔酒店定位于市場(chǎng)，面向中高檔消費(fèi)群體，對(duì)本區(qū)的居民不能構(gòu)成消費(fèi)吸引力。
(2)新聞宣傳力度不夠，沒能在市場(chǎng)上引起較大的轟動(dòng)，市場(chǎng)知名度較小。
我店雖然屬于金杰集團(tuán)(金杰集團(tuán)是我市著名企業(yè))但社會(huì)上對(duì)我店卻不甚了解，我店除在開業(yè)時(shí)做過短期的新聞宣傳外句再也沒有做過廣告，這導(dǎo)致我酒店的知名度很低。
2.周圍環(huán)境分析
盡管我區(qū)的整體消費(fèi)水平不高，但我店的位置有特色，我店位于101國(guó)道旁，其位置優(yōu)越，交通極為方便，比鄰商院、理工學(xué)院、機(jī)電學(xué)院等幾所高校，所以過往的車輛很多，流動(dòng)客人是一個(gè)潛在的消費(fèi)群。大學(xué)生雖然自己沒有收入，但卻不是一個(gè)低消費(fèi)群體，僅商院就有萬余名學(xué)生，如果我們可以提供適合學(xué)生的產(chǎn)品，一低價(jià)位吸引他們來我店消費(fèi)，這可謂一個(gè)巨大的市場(chǎng)。
3.競(jìng)爭(zhēng)對(duì)手分析
我店周圍沒有與我店類似檔次的酒店，只有不少的小餐館，雖然其在經(jīng)營(yíng)能力上不具備與我們競(jìng)爭(zhēng)的實(shí)力，但其以低檔菜物美價(jià)廉吸引了大量的附近居民和學(xué)生?？傮w上看他們的經(jīng)營(yíng)情況是不錯(cuò)的。而我們雖然設(shè)施和服務(wù)都不錯(cuò)，但由于市場(chǎng)定位的錯(cuò)誤，實(shí)際的經(jīng)營(yíng)狀況并不理想，在市場(chǎng)中與同檔次酒店相比是處于劣勢(shì)的。
4.我店優(yōu)勢(shì)分析
(1)我店是隸屬于金杰集團(tuán)的子公司，金杰集團(tuán)是我市的著名企業(yè)，其公司實(shí)力雄厚是不容質(zhì)疑的，因此們?cè)诩?xì)致規(guī)劃時(shí)，也應(yīng)充分利用我們的品牌效應(yīng)，充分發(fā)掘其品牌的巨大內(nèi)蘊(yùn)，讓消費(fèi)者對(duì)我們的餐飲產(chǎn)品不產(chǎn)生懷疑，充分相信我們提供的是質(zhì)高的產(chǎn)品，在我們的規(guī)劃中應(yīng)充分注意到這一點(diǎn)來吸引消費(fèi)者。
(2)我店硬件設(shè)施良好，資金雄厚，而且有自己的`停車場(chǎng)和大面積的可用場(chǎng)地。這可以用來吸引過往司機(jī)和用來開發(fā)一些促銷項(xiàng)目以吸引學(xué)生。
機(jī)會(huì)點(diǎn):①本企業(yè)雄厚的實(shí)力為我們的發(fā)展提供了條件;②便利的交通和巨大的潛在顧客群;③良好的硬件及已有的高素質(zhì)工作人員為我們的調(diào)整和發(fā)展提供了廣闊的空間。
二、目標(biāo)市場(chǎng)分析:
目標(biāo)市場(chǎng)即最有希望的消費(fèi)者組合群體。目標(biāo)市場(chǎng)的明確既可以避免影響力的浪費(fèi)，也可以使廣告有其針對(duì)性。沒有目標(biāo)市場(chǎng)的廣告無異于“盲人騎瞎馬”。
目標(biāo)市場(chǎng)應(yīng)具備以下特點(diǎn):既是對(duì)酒店產(chǎn)品有興趣、有支付能力消費(fèi)者，也是酒店能力所及的消費(fèi)者群。酒店應(yīng)該盡可能明確地確定目標(biāo)市場(chǎng)，對(duì)目標(biāo)顧客做詳盡的分析，以更好地利用這些信息所代表的機(jī)會(huì)，以便使顧客更加滿意，最終增加銷售額。顧客資源已經(jīng)成為飯店利潤(rùn)的源泉，而且現(xiàn)有顧客消費(fèi)行為可預(yù)測(cè)，服務(wù)成本較低，對(duì)價(jià)格也不如新顧客敏感，同時(shí)還能提供免費(fèi)的口碑宣傳。維護(hù)顧客忠誠度，使得競(jìng)爭(zhēng)對(duì)手無法爭(zhēng)奪這部分市場(chǎng)份額，同時(shí)還能保持飯店員工隊(duì)伍的穩(wěn)定。因此，融匯顧客關(guān)系營(yíng)銷、維系顧客忠誠可以給飯店帶來如下益處:
1、從現(xiàn)有顧客中獲取更多顧客份額。忠誠的顧客愿意更多地購買飯店的產(chǎn)品和服務(wù)，忠誠顧客的消費(fèi)，其支出是隨意消費(fèi)支出的兩到四倍，而且隨著忠誠顧客年齡的增長(zhǎng)、經(jīng)濟(jì)收入的提高或顧客單位本身業(yè)務(wù)的增長(zhǎng)，其需求量也將進(jìn)一步增長(zhǎng)。
2、減少銷售成本。飯店吸引新顧客需要大量的費(fèi)用，如各種廣告投入、促銷費(fèi)用以及了解顧客的時(shí)間成本等等，但維持與現(xiàn)有顧客長(zhǎng)期關(guān)系的成本卻逐年遞減。雖然在建立關(guān)系的早期，顧客可能會(huì)對(duì)飯店提供的產(chǎn)品或服務(wù)有較多問題，需要飯店進(jìn)行一定的投入，但隨著雙方關(guān)系的進(jìn)展，顧客對(duì)飯店的產(chǎn)品或服務(wù)越來越熟悉，飯店也十分清楚顧客的特殊需求，所需的關(guān)系維護(hù)費(fèi)用就變得十分有限了。
3、贏得口碑宣傳。對(duì)于飯店提供的某些較為復(fù)雜的產(chǎn)品或服務(wù)，新顧客在作決策時(shí)會(huì)感覺有較大的風(fēng)險(xiǎn)，這時(shí)他們往往會(huì)咨詢飯店的現(xiàn)有顧客。而具有較高滿意度和忠誠度的老顧客的建議往往具有決定作用，他們的有力推薦往往比各種形式的廣告更為奏效。這樣，飯店既節(jié)省了吸引新顧客的銷售成本，又增加了銷售收入，從而飯店利潤(rùn)又有了提高。
4、員工忠誠度的提高。這是顧客關(guān)系營(yíng)銷的間接效果。如果一個(gè)飯店擁有相當(dāng)數(shù)量的穩(wěn)定顧客群，也會(huì)使飯店與員工形成長(zhǎng)期和諧的關(guān)系。在為那些滿意和忠誠的顧客提供服務(wù)的過程中，員工體會(huì)到自身價(jià)值的實(shí)現(xiàn)，而員工滿意度的提高導(dǎo)致飯店服務(wù)質(zhì)量的提高，使顧客滿意度進(jìn)一步提升，形成一個(gè)良性循環(huán)。
根據(jù)我們前面的分析結(jié)合當(dāng)前市場(chǎng)狀況我們應(yīng)該把主要目標(biāo)顧客定位于大眾百姓和附近的大學(xué)生，及過往司機(jī)，在次基礎(chǔ)上再吸引一些中高收入的消費(fèi)群體。他們有如下的共性：
1)收入水平或消費(fèi)能力一般，講究實(shí)惠清潔，到酒店消費(fèi)一般是宴請(qǐng)親朋或節(jié)假日的生活改善。
2)不具經(jīng)常的高消費(fèi)能力但卻有偶爾的改善生活的愿望。
3)關(guān)注安全衛(wèi)生，需要比較舒適的就餐環(huán)境。學(xué)生則更喜歡就餐環(huán)境時(shí)尚有風(fēng)格。
三、市場(chǎng)營(yíng)銷總策略：
1.“百姓的高檔酒店”——獨(dú)特的文化是吸引消費(fèi)者的法寶，我們?cè)谖幕线M(jìn)行定位，雖然我們把飯店定位于面向中低收入的百姓和附近的大學(xué)生，但卻不意味把酒店的品位和產(chǎn)品質(zhì)量降低，我們要提供給顧客價(jià)廉的優(yōu)質(zhì)餐飲產(chǎn)品和優(yōu)質(zhì)服務(wù)，決不可用低質(zhì)換取低價(jià)，這樣也是對(duì)顧客的尊重
2.進(jìn)行立體化宣傳，突出本飯店的特性，讓消費(fèi)者從感性上對(duì)金杰酒店有一個(gè)認(rèn)識(shí)。讓消費(fèi)者認(rèn)識(shí)到我們提供給他的是一個(gè)讓他有能力享受生活的地方?？梢栽趫?bào)章上針對(duì)酒店的環(huán)境，所處的位置，吸引消費(fèi)者的光顧。讓顧客從心理上獲得一種“尊貴”的滿足。
3.采用強(qiáng)勢(shì)廣告，如報(bào)紙，以期引起“轟動(dòng)效應(yīng)”作為強(qiáng)勢(shì)銷售，從而吸引大量的消費(fèi)者注意，建立知名度。
四、XX年行動(dòng)計(jì)劃和執(zhí)行方案
(一)銷售方法的策略：
1.改變經(jīng)營(yíng)的菜系。過去我們以經(jīng)營(yíng)粵菜和海鮮為主，本年度我們可以“模糊”菜系的概念，只要顧客喜歡，我們可以做大眾菜也可以根據(jù)需要制作高檔菜，這樣表面上看使我們的酒店沒有特色菜，其實(shí)不然，大眾菜并不等同于低檔菜，粵菜和海鮮一般價(jià)格高，而且并不適合普通百姓的口味，因此消費(fèi)的潛力不大，我們?cè)诰幹撇藛螘r(shí)，可以在各菜系中擇其“精華”，把其代表菜選入，并根據(jù)市場(chǎng)和季節(jié)的變化做適當(dāng)調(diào)整，有了這些“精華”，我們?cè)诩尤氪罅康拇蟊姴恕＿@樣我們可以給顧客很大的選擇余地，適應(yīng)了不同口味人的需要。
2.降低菜價(jià)吸引顧客。菜價(jià)在整體上下降，某些高檔菜可以價(jià)高，大部分菜優(yōu)質(zhì)低價(jià)，菜價(jià)在整體上是低的，但也照顧了高消費(fèi)顧客的要求。價(jià)格策略①優(yōu)惠折扣。②.抽獎(jiǎng)及精品贈(zèng)送優(yōu)惠。
3.為普通百姓和學(xué)生提供低價(jià)優(yōu)質(zhì)的套餐和快餐。套餐分不同的檔次，但主要是根據(jù)人數(shù)，如4人套餐、6人套餐、8人套餐，人數(shù)越多價(jià)格相對(duì)越低，這樣可以吸引更多的人來消費(fèi)。主要目的是以實(shí)惠取勝。面向?qū)W生推出快餐，價(jià)格略高于學(xué)生食堂，但品質(zhì)要高于食堂的大鍋菜。把酒店富余的停車場(chǎng)改造成娛樂休閑廣場(chǎng)，采用露天形式，四位餐桌(帶遮陽傘)，以便于學(xué)生休閑聊天，提供免費(fèi)的卡拉ok、電視，提供各種飲料。
4.面向司機(jī)提供方便快捷的餐飲，免費(fèi)停車。
5.面向附近居民提供婚宴、壽宴服務(wù)。
6.在年節(jié)開展促銷活動(dòng)。
(二)廣告策略
酒店廣告是通過購買某種傳播媒介的時(shí)間、空間或版面來向目標(biāo)消費(fèi)者或公眾進(jìn)行宣傳或促銷的一種手段。酒店廣告對(duì)酒店的意義體現(xiàn)在以下方面：為酒店或酒店集團(tuán)及產(chǎn)品樹立形象，刺激潛在的消費(fèi)者產(chǎn)生購買的動(dòng)機(jī)和行為。在影響購買決策方面，消費(fèi)者的知覺具有十分強(qiáng)大的威力，當(dāng)營(yíng)銷進(jìn)入較高層次或產(chǎn)品具有較大同質(zhì)性時(shí)，市場(chǎng)營(yíng)銷并非產(chǎn)品之戰(zhàn)，而是知覺之戰(zhàn)。酒店市場(chǎng)正是如此。但是人們的知覺并不一定基于真實(shí)。廣告則是企業(yè)校正知覺，引導(dǎo)知覺的一項(xiàng)有利工具。
1.市場(chǎng)定位：是以明確的概念在消費(fèi)者心目中占據(jù)一個(gè)特定的部分,以影響他們的消費(fèi)意向.廣告訴求：讓您成為真正的上帝。
2.廣告的表現(xiàn)原則及重點(diǎn).a.：質(zhì)量來自實(shí)力的保證.b.先給您驚喜的價(jià)格，不行動(dòng)就會(huì)心痛.c.在廣告中創(chuàng)造一種文化。
3.訴求重點(diǎn)a.企業(yè)形象廣告b.商品印象廣告：c.促銷廣告.
4.實(shí)施方法：
?、賵?bào)紙廣告,在本市有影響的報(bào)紙上做廣告②宣傳海報(bào).
?、劬C合海報(bào).④公司名稱旗,增強(qiáng)公司的形象.
?、莠F(xiàn)場(chǎng)派發(fā)廣告禮品.⑥現(xiàn)場(chǎng)進(jìn)行抽獎(jiǎng)活動(dòng)及精品贈(zèng)送優(yōu)惠.
五、營(yíng)銷預(yù)算
六、評(píng)估控制
1.年度計(jì)劃控制：由總經(jīng)理負(fù)責(zé)，其目的是檢查計(jì)劃指標(biāo)是否實(shí)現(xiàn)，通過進(jìn)行銷售分析、市場(chǎng)占有率分析、費(fèi)用百分比分析、客戶態(tài)度分析及其他比率的分析來衡量計(jì)劃實(shí)現(xiàn)的質(zhì)量。
2.獲利性控制：由營(yíng)銷控制員負(fù)責(zé)，通過對(duì)產(chǎn)品、銷售區(qū)、目標(biāo)市場(chǎng)、銷售渠道及預(yù)定數(shù)等分析以加以控制，檢查飯店贏利或虧損情況。
戰(zhàn)略性控制：由營(yíng)銷主管及飯店特派員負(fù)責(zé)，通過核對(duì)營(yíng)銷清單來檢查飯店是否抓住最佳營(yíng)銷機(jī)會(huì)，檢查產(chǎn)品、市場(chǎng)、銷售總體情況及整體營(yíng)銷活動(dòng)情況。
計(jì)劃書英文第11篇
在20XX年剛接觸這個(gè)行業(yè)時(shí),在選擇客戶的問題上走過不少彎路,那是因?yàn)閷?duì)這個(gè)行業(yè)還不太熟悉,總是選擇一些食品行業(yè),但這些企業(yè)往往對(duì)標(biāo)簽的價(jià)格是非常注重的.所以今年不要在選一些只看價(jià)格,對(duì)質(zhì)量沒要求的客戶.沒有要求的客戶不是好客戶。
20XX年的銷售計(jì)劃
一;對(duì)于老客戶，和固定客戶，要經(jīng)常保持聯(lián)系，在有時(shí)間有條件的情況下，送一些小禮物或宴請(qǐng)客戶，好穩(wěn)定與客戶關(guān)系。
二;在擁有老客戶的同時(shí)還要不斷從各種媒體獲得客戶信息。
三;要有好業(yè)績(jī)就得加強(qiáng)業(yè)務(wù)學(xué)習(xí)，開拓視野，豐富知識(shí)，采取多樣化形式，把學(xué)業(yè)務(wù)與交流技能向結(jié)合。
四;今年對(duì)自己有以下要求
1:每周要增加個(gè)以上的新客戶，還要有到xxx個(gè)潛在客戶。
2:一周一小結(jié)，每月一大結(jié)，看看有哪些工作上的失誤，及時(shí)改正下次不要再犯。
3:見客戶之前要多了解客戶的狀態(tài)和需求，再做好準(zhǔn)備工作才有可能不會(huì)丟失這個(gè)客戶。
4:對(duì)客戶不能有隱瞞和欺騙，這樣不會(huì)有忠誠的客戶。在有些問題上你和客戶是一直的。
5:要不斷加強(qiáng)業(yè)務(wù)方面的學(xué)習(xí)，多看書，上網(wǎng)查閱相關(guān)資料，與同行們交流，向他們學(xué)習(xí)更好的方式方法。
6:對(duì)所有客戶的工作態(tài)度都要一樣，但不能太低三下氣。給客戶一好印象，為公司樹立更好的形象。
7:客戶遇到問題，不能置之不理一定要盡全力幫助他們解決。要先做人再做生意，讓客戶相信我們的工作實(shí)力，才能更好的完成任務(wù)。
8:自信是非常重要的。要經(jīng)常對(duì)自己說你是最好的，你是獨(dú)一無二的。擁有健康樂觀積極向上的工作態(tài)度才能更好的完成任務(wù)。
9:和公司其他員工要有良好的溝通，有團(tuán)隊(duì)意識(shí)，多交流，多探討，才能不斷增長(zhǎng)業(yè)務(wù)技能。
10:為了今年的銷售任務(wù)每月我要努力完成達(dá)到xxxx萬元的任務(wù)額，為公司創(chuàng)造利潤(rùn)。
計(jì)劃書英文第12篇
近來注塑車間5S十分糟糕，公司高層領(lǐng)導(dǎo)對(duì)我們很失望，這其中我的責(zé)任最大，沒有帶領(lǐng)好大家做好車間5S，連累了大家?，F(xiàn)我們注塑車間在外名聲是臟亂差。
我們5S做不好的最終原因，個(gè)別同事不自覺，缺乏5S常識(shí)，自己本身心里素質(zhì)低下，大家都在踢皮球，上班推班下、下班推上一班，另外一點(diǎn)我們執(zhí)行力度不夠強(qiáng)硬，對(duì)不守規(guī)矩的太仁慈。如果大家不自我提升自己思想觀念，永遠(yuǎn)都做不成大事。5S運(yùn)動(dòng)是全員參與，共同努力，不是一兩個(gè)人的工作。在今后時(shí)間里，我們會(huì)重點(diǎn)整治車間5S，大家要行動(dòng)起來，養(yǎng)成一個(gè)良好習(xí)慣。
從今天起按照以下分工展開車間5S整改工作，追究當(dāng)事人責(zé)任，必需完成當(dāng)班所分配事項(xiàng)。未及時(shí)完成事項(xiàng)，將對(duì)責(zé)任人 注:有很多同事進(jìn)出車間不換鞋，不穿工作服，再次強(qiáng)調(diào)不遵守者將按照公司管理?xiàng)l例處罰。其它管理制度按照原來執(zhí)行。負(fù)責(zé)注塑車間5S檢查，檢查到5S未作到位的追究當(dāng)事人并執(zhí)行罰款處理。嚴(yán)抓車間紀(jì)律，如有違反者絕不姑息。
負(fù)責(zé)監(jiān)督與指導(dǎo)注塑車間5S各項(xiàng)工作，互相檢查對(duì)方5S整理情況，對(duì)相對(duì)責(zé)任人屢教不改者有權(quán)直接處罰，如車間臟亂差負(fù)連帶責(zé)任將受到處罰。
負(fù)責(zé)工作臺(tái)SOP、SIP懸掛及更換，檢查工作臺(tái)物品擺放，不能有與工作無關(guān)的物品，工作臺(tái)、板凳及包裝材料監(jiān)督和指導(dǎo)操作工擺放整齊。負(fù)責(zé)本區(qū)域模具漏油檢查，及時(shí)通知上下模處理漏油問題，保證機(jī)臺(tái)安全門兩側(cè)不能有雜物。機(jī)臺(tái)上不準(zhǔn)遺留洗模水、頂針油的空瓶。換模調(diào)機(jī)時(shí)如原料與之前原料不同時(shí)必須換水口箱，絕不允許用裝產(chǎn)品的周轉(zhuǎn)箱裝水口.負(fù)責(zé)模具及熱油機(jī)和注塑機(jī)的漏油檢查，必須保持每臺(tái)機(jī)無漏油機(jī)臺(tái)下方無油污，轉(zhuǎn)模完成后機(jī)臺(tái)上和安全門兩側(cè)不準(zhǔn)遺留金屬物品。熱油機(jī)連到模具上的管道必需從機(jī)臺(tái)下穿過不得露出過多。模具擺放區(qū)當(dāng)班換下模具上架保持整齊，不得遺留下一班。另外包材料擺放區(qū)每天整理保持整齊擺放。向機(jī)臺(tái)運(yùn)送包材時(shí)要整齊擺放在對(duì)應(yīng)機(jī)臺(tái)貨架上。負(fù)責(zé)監(jiān)督與指導(dǎo)加料員粉料員注塑車間5S各項(xiàng)工作，負(fù)責(zé)機(jī)臺(tái)烘箱及料房所有設(shè)備維護(hù)和保養(yǎng)工作。如檢查因料房原因5S較差的組長(zhǎng)附連帶責(zé)任。對(duì)相對(duì)責(zé)任人屢教不改者有權(quán)直接處罰。
負(fù)責(zé)原料、回料標(biāo)示封口分區(qū)整齊擺放，與料房有關(guān)的設(shè)備維護(hù)與保養(yǎng)，每次加料完畢后，機(jī)臺(tái)大料塊及掉落的料粒必需清理干凈，工程需打樣機(jī)臺(tái)當(dāng)班完成后水口必需拉走。料房、粉碎房要24小時(shí)保持干凈整齊。特別強(qiáng)調(diào)，注塑機(jī)臺(tái)上和機(jī)臺(tái)周邊8:00到24:00不準(zhǔn)有原料和料袋存放。機(jī)邊粉碎機(jī)周邊必須保持干凈。車間多余水口箱要擺放整齊，滿箱后的水口箱，必須及時(shí)拉走，在車間不準(zhǔn)停留超過15分鐘。
負(fù)責(zé)車間產(chǎn)品擺放整齊，當(dāng)班夠板產(chǎn)品及夠數(shù)轉(zhuǎn)模產(chǎn)品及時(shí)入庫，棧板擺放時(shí)不準(zhǔn)超出黃線，必需保持一條線。打包所需輔料不準(zhǔn)到處擺放，擺放在指定區(qū)域。
負(fù)責(zé)本機(jī)位上班途中及下班后機(jī)臺(tái)衛(wèi)生保持及清掃工作，當(dāng)班生產(chǎn)遺留尾數(shù)只能有一個(gè)，必需標(biāo)識(shí)整齊擺放在中間臨時(shí)貨架上，所在機(jī)臺(tái)的工作臺(tái)不準(zhǔn)有與工作無關(guān)的物品，保持工作臺(tái)及板凳擺放整齊，生產(chǎn)物品必需擺放整齊。生產(chǎn)所需的包裝材料吸塑盒，如與到有臟污的必需整齊擺放在機(jī)臺(tái)相對(duì)應(yīng)的貨架上。暫?；蛏a(chǎn)夠數(shù)機(jī)臺(tái)利用15分鐘時(shí)間對(duì)機(jī)臺(tái)衛(wèi)生全面打掃，把所有包裝材料運(yùn)送到其它在使用的機(jī)臺(tái)。
計(jì)劃書英文第13篇
一. 銷售節(jié)奏
(一)銷售節(jié)奏的制定原則：推廣銷售期指從市場(chǎng)導(dǎo)入開始至產(chǎn)品開盤銷售，較大規(guī)模的項(xiàng)目一般持續(xù)3-4個(gè)月的時(shí)間，因?yàn)?項(xiàng)目一期體量較小，建議以2個(gè)月左右為好，再結(jié)合以實(shí)際客戶儲(chǔ)備情況最終確定;另外，由于銷售節(jié)點(diǎn)比工程節(jié)點(diǎn)易于調(diào)整，一般情況下為項(xiàng)目部先出具基本的工程節(jié)點(diǎn)，據(jù)此營(yíng)銷策劃部制定銷售計(jì)劃。制定本計(jì)劃的重要節(jié)點(diǎn)時(shí)間時(shí)，未與工程部跟進(jìn)。故本銷售計(jì)劃相關(guān)節(jié)點(diǎn)只是初稿。待工程節(jié)點(diǎn)確定后，再最終定稿。
1. 推廣銷售期安排3-4個(gè)大的推廣節(jié)點(diǎn)，節(jié)點(diǎn)的作用在于不斷強(qiáng)化市場(chǎng)關(guān)注度，并使銷售保持持續(xù)、連貫。
2. 鑒于年底臨近過年的情況，開盤銷售強(qiáng)銷期應(yīng)避開春節(jié)假期。
3. 開盤銷售前應(yīng)確保樣板區(qū)、樣板房景觀、工程施工達(dá)到開放效果。
(二)銷售節(jié)奏安排：
1. 20XX年10月底—20XX年12月，借大的推廣活動(dòng)推出-項(xiàng)目
2. 20XX年10月底—20XX年11月初，召開產(chǎn)品發(fā)布會(huì)，正式啟動(dòng)某項(xiàng)目，同時(shí)策劃師對(duì)市場(chǎng)進(jìn)行第一次摸底。
3. 20XX年1月中旬，開放樣板房，同時(shí)策劃師對(duì)市場(chǎng)進(jìn)行第二次摸底。
4. 20XX年1月下旬，春節(jié)之前，開盤銷售強(qiáng)銷。
二. 銷售準(zhǔn)備(20XX年1月15日前準(zhǔn)備完畢)
1. 戶型統(tǒng)計(jì)：
? 由工程部設(shè)計(jì)負(fù)責(zé)人、營(yíng)銷部-共同負(fù)責(zé)，于xx年12月31日前完成
? 鑒于-項(xiàng)目戶型繁多，因此戶型統(tǒng)計(jì)應(yīng)包含對(duì)每一套房型的統(tǒng)計(jì)，包括戶型、套內(nèi)面積、戶型編號(hào)、所在位置。
2. 銷講資料編寫：
? 由營(yíng)銷部-、策劃師負(fù)責(zé)，于20XX年12月31日前完成
? -項(xiàng)目銷將資料包括以下幾個(gè)部分：
購買-的理由：產(chǎn)品稀缺性銷講
基本數(shù)據(jù)：-的主要經(jīng)濟(jì)指標(biāo)、戶型面積統(tǒng)計(jì)、配套情況、建筑風(fēng)格、景觀設(shè)計(jì)、交通情況、交房時(shí)間、主要交房配置、物管收費(fèi);涉及到設(shè)計(jì)單位的，由其出具銷講材料。20XX年12月31日前，由-整理后，統(tǒng)一作為產(chǎn)品和項(xiàng)目?jī)?yōu)勢(shì)說辭。
建筑工藝及材料：需要在xx年12月15日前由工程部出具項(xiàng)目采用的新工藝材料，新技術(shù)等基本基本資料。20XX年12月31日前，由-整理后，作為材料工藝說辭。
客戶問題集：以答客問形式書寫，針對(duì)英酈莊園的優(yōu)劣勢(shì)，做出銷講解決辦法。
樣板區(qū)銷講：
不利因素公示
3. 置業(yè)顧問培訓(xùn)：
2. 預(yù)售證
由銷售內(nèi)頁負(fù)責(zé)，于20XX年1月10號(hào)前完成
3. 面積測(cè)算
由銷售內(nèi)頁負(fù)責(zé)，于20XX年1月10號(hào)前完成
4. 戶型公示
由于-項(xiàng)目戶型種類繁多，戶戶均不同，所以在銷售前應(yīng)準(zhǔn)備戶型的公示，方便客戶選房，避免置業(yè)顧問出錯(cuò)。
由策劃師負(fù)責(zé)，于20XX年1月10號(hào)前完成5. 交房配置
由工程設(shè)計(jì)線蔣總負(fù)責(zé)，于20XX年1月10號(hào)前完成
6. 一公里外不利因素
由策劃師負(fù)責(zé)，具體調(diào)研后，與銷售經(jīng)理-會(huì)商后，于20XX年1月10號(hào)前完成，分析總結(jié)后，作為銷售時(shí)重點(diǎn)關(guān)注的抗性，專門進(jìn)行培訓(xùn)。
三. 樣板區(qū)及樣板房
(一)樣板區(qū)
1. 樣板區(qū)范圍：考慮到-項(xiàng)目銷售必須突出良好居住環(huán)境的氣氛，因此我們將-售樓中心至1#樣板房區(qū)域所包含的整個(gè)大區(qū)都打造成為樣板區(qū)。物管，保潔等須按照樣板房的管理規(guī)定進(jìn)行管理。其中有兩套樣板房、售樓部到樣板間的步行情趣長(zhǎng)廊、疊水噴泉、及10#的臨時(shí)景觀區(qū)域。(注：從售樓部至樣板房之間的參觀瀏覽線路，以下暫定為y區(qū))
2. 樣板區(qū)作用：最大限度的展現(xiàn)溫江宜居，城在林中氛圍、家居水畔的氛圍，體現(xiàn)國(guó)色天香大社區(qū)遠(yuǎn)見、高檔、生態(tài)、宜居、增值的社區(qū)概念，體現(xiàn)獨(dú)具特色的建筑風(fēng)格。
3. 樣板區(qū)展示安排：
? 確定對(duì)y區(qū)沿線情調(diào)、步行道的包裝方式和具體要求;
? 確定y區(qū)道路沿線燈光布置方案，燈具選型要求和效果交底;
? 明確樣板區(qū)工程施工、營(yíng)銷包裝整體和分步實(shí)施節(jié)點(diǎn)、任務(wù)分解;
? 具體見附后(參觀園線說明)
(二)樣板房
1. 樣板房選擇：樣板樓選定為1#樓，1#樓一方面靠近售樓部，由于樣板間前10#修建時(shí)間較晚，樣板間會(huì)有較好的景觀視線，另外1#樓位于英酈莊園主入口不遠(yuǎn)，不會(huì)影響后期其他樓幢施工，同時(shí)也不產(chǎn)生其他樓幢施工影響客戶參觀的情況。選定1# 樓平層、底躍各一套。
2. 樣板房作用：考慮到-項(xiàng)目戶型面積偏大，通過樣板房精裝修設(shè)計(jì)可以引導(dǎo)客戶更好的理解戶型設(shè)計(jì)，同時(shí)也是對(duì)推廣所倡導(dǎo)的享樂主義生活的一種實(shí)體詮釋。
3. 樣板房展示安排：
前期設(shè)計(jì)，包裝由項(xiàng)目部同事負(fù)責(zé)，-跟進(jìn)協(xié)調(diào)。樣板房應(yīng)于xx年12月底前完成，以便于先期推廣時(shí)，到訪客戶時(shí)參觀。樣板房的日常管理工作由營(yíng)銷部-負(fù)責(zé)，。
四. 展示道具
包括沙盤模型、戶型模型、戶型圖的制作：
1. 沙盤模型：-和策劃師協(xié)商后，由策劃師聯(lián)系相關(guān)單位制作
2. 戶型模型：-和策劃師協(xié)商后，由策劃師聯(lián)系相關(guān)單位制作
3. 戶型圖：-和策劃師協(xié)商后，由策劃師聯(lián)系相關(guān)單位制作
五. 價(jià)格策略
均價(jià)確定：包括銷售均價(jià)及贈(zèng)送面積等由策劃師和銷售部職業(yè)顧問踩盤整理數(shù)據(jù)，策劃員協(xié)同-寫出定價(jià)報(bào)告，報(bào)領(lǐng)導(dǎo)審批后執(zhí)行。價(jià)格按建筑面積計(jì)算，不包括贈(zèng)送面積。價(jià)格策略包括：銷售均價(jià)，銷售起價(jià)，銷售實(shí)得單價(jià)，套內(nèi)單價(jià)。價(jià)格走勢(shì)分析，節(jié)點(diǎn)價(jià)格初步預(yù)計(jì)，職業(yè)顧問優(yōu)惠權(quán)限，銷售主管優(yōu)惠權(quán)限，銷售經(jīng)理優(yōu)惠權(quán)限，內(nèi)部員工推薦優(yōu)惠權(quán)限，公司領(lǐng)導(dǎo)優(yōu)惠權(quán)限，一旦確定優(yōu)惠權(quán)限，堅(jiān)決執(zhí)行，防止權(quán)限不明，私放優(yōu)惠，擾亂現(xiàn)場(chǎng)銷售。
時(shí)間安排：營(yíng)銷策劃部于20XX年1月10日提出銷售價(jià)格表和銷售政策。
計(jì)劃書英文第14篇
一、所教班級(jí)基本情況
本學(xué)期我擔(dān)任高二XX、XX班的英語教學(xué)，這個(gè)兩個(gè)班都是理科平行班，經(jīng)過上學(xué)期的教學(xué)，學(xué)生已基本適應(yīng)了上課的流程和掌握一定的學(xué)習(xí)方法，但是學(xué)生的語法基礎(chǔ)普遍薄弱，單詞記憶不是很理想，聽說讀寫的英語能力也需要進(jìn)一步提高。
二、教學(xué)指導(dǎo)思想
注意根據(jù)我班學(xué)生實(shí)際，努力發(fā)展學(xué)生自主學(xué)習(xí)和合作學(xué)習(xí)的能力;形成有效的英語學(xué)習(xí)策略;培養(yǎng)學(xué)生的綜合運(yùn)用語言的能力;特別注重提高學(xué)生用英語進(jìn)行思維和表達(dá)的能力。繼續(xù)拓寬學(xué)生的知識(shí)面，全面培養(yǎng)聽、說、讀、寫四會(huì)能力，理解、分析和閱讀的能力，讓學(xué)生有效改善自己的英語學(xué)習(xí)。
三、教學(xué)任務(wù)及課時(shí)安排
本學(xué)期要完成選修7和選修8的教學(xué)任務(wù)，共10個(gè)單元內(nèi)容。每一單元用7-9課時(shí)，其中詞匯2-3課時(shí)，閱讀2課時(shí)，語法及寫作1-2課時(shí)，習(xí)題1-2課時(shí).兩冊(cè)書共需18周左右，最后二周左右進(jìn)行考前復(fù)習(xí)。
四、主要措施
(一)教學(xué)方面：
高二年級(jí)是高中的重要階段，又是高中三年的承上啟下階段。因此，讓學(xué)生在高二年級(jí)打好學(xué)科基礎(chǔ)并有所發(fā)展是極其重要的。本學(xué)期應(yīng)達(dá)到以下目標(biāo)：鞏固、擴(kuò)大基礎(chǔ)知識(shí);培養(yǎng)口頭和書面初步運(yùn)用英語進(jìn)行交際的能力，側(cè)重培養(yǎng)閱讀能力;發(fā)展智力，培養(yǎng)自學(xué)能力。具體來說：
1.加強(qiáng)學(xué)的研究，充分發(fā)揮學(xué)的主動(dòng)性
只有當(dāng)教與學(xué)形成了合力，教學(xué)才能取得最佳的效果。因此，要幫助學(xué)生養(yǎng)成良好的學(xué)習(xí)習(xí)慣，指導(dǎo)他們掌握有效的學(xué)習(xí)方法，使他們樂學(xué)更善學(xué)。 高中生應(yīng)有的習(xí)慣和方法主要包括： (1)學(xué)會(huì)查英語詞典并勤查詞典;堅(jiān)持每天朗讀，學(xué)會(huì)背誦的有效方法;(2)利用每天的零碎時(shí)間反復(fù)多次記憶單詞，學(xué)會(huì)記憶單詞的多種方法;(3)學(xué)會(huì)觀察語言現(xiàn)象，總結(jié)語言規(guī)律 ( 如通過某例句總結(jié)出某詞的用法 ) ;(4)養(yǎng)成良好的作業(yè)習(xí)慣 ( 整潔、獨(dú)立完成 ) ，掌握各種解題技巧;(5) 堅(jiān)持預(yù)習(xí)，學(xué)會(huì)看書;(6) 積極思考、大膽質(zhì)疑;(7)學(xué)會(huì)記筆記和整理筆記。
2.強(qiáng)化三關(guān)訓(xùn)練，夯實(shí)語言功底
詞匯、閱讀、語法是每個(gè)立志要學(xué)好英語的人必須過的三關(guān)，三者有聯(lián)系但不能相互代替。
詞匯教學(xué)主要是使學(xué)生掌握詞義、詞的搭配和用法。
具體做法如下:
1.積累詞語，對(duì)課文涉及的重要詞語，要總結(jié)、查字典解釋重點(diǎn)記憶。
2.每單元寫一百字左右與課文內(nèi)容相關(guān)的作文短文閱讀是吸收信息、學(xué)習(xí)語言、提高水平的最有效途徑.因此，提高學(xué)生的閱讀理解能力是教學(xué)的重要目標(biāo)之一。本學(xué)期將有計(jì)劃地堅(jiān)持每周補(bǔ)充幾篇課外閱讀文章并讓學(xué)生閱讀報(bào)刊文章寫點(diǎn)評(píng),讓學(xué)生在大量閱讀中提高閱讀理解能力。
3.語法是英語的框架結(jié)構(gòu)。高中英語語法項(xiàng)目較多，為幫助學(xué)生理清思路，準(zhǔn)確表達(dá)思想，必須引導(dǎo)學(xué)生學(xué)好語法。本學(xué)期將在每周安排一節(jié)課，系統(tǒng)地和學(xué)生一起學(xué)習(xí)各項(xiàng)語法內(nèi)容。
4.在閱讀方面，閱讀理解能力的培養(yǎng)是高中教學(xué)的重點(diǎn)，也是高考的重頭戲。在單元教學(xué)中精心設(shè)計(jì)一節(jié)課閱讀課，充分培養(yǎng)鍛煉學(xué)生的閱讀能力，閱讀技巧，閱讀速度和閱讀效率，并且有計(jì)劃的指導(dǎo)學(xué)生掌握科學(xué)的閱讀方法。
5.在寫作方面，堅(jiān)持每周一次作文訓(xùn)練，訓(xùn)練題材、方法力求多樣化，并能及時(shí)進(jìn)行講評(píng)。并針對(duì)我班學(xué)生的寫作基礎(chǔ)，給予英文寫作的指導(dǎo)和誤區(qū)分析，可適當(dāng)讓學(xué)生多背誦一些常用的句型，句式，詞匯和短語，或是很有代表性的范文。鼓勵(lì)學(xué)生寫英文日記，對(duì)個(gè)別英語特差的學(xué)生盡量多批改、多指導(dǎo)。
(二)在教研方面：
1、認(rèn)真研究新課程標(biāo)準(zhǔn)，尤其與舊大綱不同的地方，清楚哪些內(nèi)容是新增加的，哪些內(nèi)容是已經(jīng)刪掉的，哪些內(nèi)容初中已經(jīng)學(xué)的。認(rèn)真研究新教材，在集體備課的基礎(chǔ)上認(rèn)真?zhèn)湔n、上課，認(rèn)真進(jìn)行自習(xí)輔導(dǎo)和批改作業(yè)。
2、堅(jiān)持每周互相聽評(píng)課活動(dòng)，相互取長(zhǎng)補(bǔ)短，提高自己的教學(xué)能力 。
3、集體備課是提高教學(xué)質(zhì)量和整體教學(xué)水平的有力保證，有利于教師互為補(bǔ)充、共同提高。作為高二英語組備課組長(zhǎng)，除了安排好組內(nèi)成員的各項(xiàng)任務(wù)和完成自己所負(fù)責(zé)的任務(wù)以外，我會(huì)按時(shí)參加集體備課，集體備課前先了解所教單元的重點(diǎn)、難點(diǎn)及在高考中的比重及為完成教學(xué)內(nèi)容所用的教法，然后與全組人員共同探討，最后確定下來。